Tom Freiert began his career in the automotive industry in 2012 and soon after co-founded Black Widow Imaging. As the Executive VP, Tom was fundamental to the company’s growth; leading all sales & operations activities. In 2020, Tom was recognized as an Auto Remarketing 40 Under 40 Honoree for his leadership and accomplishments in the industry.

In 2021, Tom joined KAR Global and served as Senior Manager of Sales & Strategy for Auction Frontier, whose Velocicast platform powers digital simulcast sales for more than 300 wholesale and retail auctions across North America and Australia. In 2023, Tom returned to Black Widow Imaging’s new management team as the Senior VP of Sales.

Darren has over 20 years of experience working at both large and small organizations leading engineering, software development, operational and organizational projects and programs. Most recently, Darren worked as ADESA’s Director of Business Analytics where he worked alongside the ADESA leadership team to develop business management data driven tools to provide insights into the organization’s health. In addition, Darren led several ADESA transformational projects and programs to help drive the organization’s digital first initiative.